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GENERAL TERMS AND CONDITIONS

Publisher reserves the right to reject or cancel any advertisement, insertion order, position commitment or space reservation at any time.

Positioning of advertisements is at the discretion of the Publisher except where a request for special position has been duly acknowledged by the Publisher.

All mail order advertisers must guarantee full refund to all customers.

Contracts placed under terms and conditions of this rate card will be binding with or without an insertion order.

TERMS OF PAYMENT

ALL advertising must be PAID FOR IN ADVANCE. Personal checks will be accepted from established advertisers. We request that all other payments be made in the form of a certified check or money order. All Checks or money orders should be made out to FILMFAX, INC.

MECHANICAL REQUIREMENTS:

 Space

 Width

 Height

 Full page

 7 1/4"

 10"

 Full page bleed

 8 5/8"

 11 3/8"

2/3 page (vertical)

 4 5/8"

 10"

 1/2 page (horizontal)

 7 1/4"

 5"

 1/3 page

 4 5/8"

 5"

 1/4 page

 3 1/2"

 5"

 1/6 page

 2 1/4"

 5"

 1/8 page

 4 5/8"

 1 3/4"

DISPLAY ADVERTISING RATES:

 B/W

 1X

 3X

 6X

1 page

 $467.00

 $412.00

 $357.00

 2/3 page

  385.00

 330.00

 275.00

 1/2 page

  302.00

 247.00

 192.00

 1/3 page

  247.00

 192.00

 137.00

 1/4 page

192.00

  159.00

 115.00

 1/6 page

 159.00

 126.00

 93.00

 1/8 page

 137.00

  104.00

 71.00

 2 pg. spread

 852.00

 687.00

 605.00

(Inside Front or Inside Back)

 B/W

 1X

 3X

 6X

 COVER 2 or 3

 $770.00

 $715.00

 $660.00

(Second color "Red" only)

 2/Color

 1X

 3X

 6X

 COVER 2 or 3

 $1045.00

 $990.00

 $935.00

 COVER 4 (Back)

 1595.00

 1540.00

 1485.00

 4/Color

 1X

 3X

 6X

 COVER 2 or 3

 $2387.00

 $2172.00

 $1925.00

 COVER 4 (Back)

 2695.00

 2447.00

 2200.00

4/Color: Supply color corrected screened film negatives to size, right reading, emulsion side down, 133 line screen, (preferably with 2 sets of progressive proofs and 4 complete color proofs. Publisher and printer will not accept quality responsibility when color keys are submitted instead of progressive proofs.)

MAILING INSTRUCTIONS:

Advertising art and payments may be mailed to: FILMFAX, INC., Box 1900, Evanston, IL 60204. OR: Ship U.P.S., Fed-X, & other delivery services to: FILMFAX, INC., 1320 Oakton St., Evanston, IL 60202. If you require further information, Call MlCHAEL STEIN at (847)866-7155 or Fax (847) 866-7554 P.O. Box 1900. Evanston, IL 60204.